By Americans, for Americans

At TRUE NORTH we believe in honest hard work. We source our materials, production, and workers right here in the USA, where we feel we can bring the highest quality garment to the public. In an ever growing world of making a quick buck, TRUE NORTH has chosen to do things the old fashioned way, the right way. Hard work, fair wages, USA materials, USA production, USA workers, that all come together for a higher standard we need back in this country. Also $1 from every purchase goes back to Americans in need. We've teamed up with local charities to provide assistance to our Veterans and Fallen Hero’s across the country. Learn more about us...


Apparel That's Not Afaird To Show Support

Every True North Motor Co. shirt is made and printed in the USA. Not only is each and every shirt custom tailored for rider comfort, but on each sleeve of a True North shirt has an important element:

  • The stars and stripes perfectly form on the right sleeve
  • A golden True North Logo on the left, representing the gold standard that the shirt and this country represent.

Giving Back 

We’re please to partner with the Utah 1033 Foundation and Salt Lake City Fisher House. A portion of the profits we get from the amazing folks that purchase our merchandise goes back to assisting individuals and families in need. Click here to learn More...

What they're saying about us

Great looking clothes. It is so nice to have quality merchandise that is made in America!!
— Casey Simmons
Awesome people, very nice to meet you guys this weekend!
— Jason Price
Here is a local Motor Company. They have badass clothes.
— Jesse Mullen
Picked up a shirt at the gun show, love it!...will be looking at getting more. Keep up the good work!
— Blake VanTussenbrook